Universalism of the creative personality as a phenomenon of the socio-cultural continuum

Abstract

The creative personality emergence as a social phenomenon is the result of the subjective personal creative beginnings and objective sociocultural factors interaction. The purpose of the study is to reveal the creative personality concept peculiarities as a socio-cultural phenomenon, to identify creative personality specific characteristics in musical culture. Music, as well as language, is a means of communication; musical creativity is not only a form of art in the modern world, but also a form of entertainment and relaxation. Moreover, musical creativity can act as a business activity aimed at obtaining profit and popularity. This indicates a significant change in the musical creativity sociocultural function. The creative personality is capable of multifaceted activity, combining at least three of its types, among which there are leading and auxiliary ones. The article examines the formation aspects of a special cultural and creative space, a modern "creatological formation". It contains relatively independent spheres, such as creatogenic society, creative economy, art and universal creative personality. The creatological formation essence is determined by the fact that creativity is its core, the organising principle, the highest criterion and goal. Results. The creative personality characteristic features are identified: deviation from the template, originality, initiative, perseverance, high self-organisation, work capacity. Creativity is defined as the ability to put forward extraordinary and non-standard ideas, to avoid traditional schemes in thinking, and to quickly solve problematic situations. In modern society, the creative personality capable of generating new ideas and solutions becomes the socio-cultural development key factor. Culture in general and music in particular is a universal means of realising the individual’s creative potential. Artistic culture and art embodies the people’s creativity. Being the most valuable carrier of mankind's spiritual achievements for many centuries, it is, at the same time, a stimulating environment for the creative individuality development.The study confirmed that a universal creative personality has several key characteristics: breaking from the mold, originality, high self-organization, resilience to failure. The study confirmed that the creative personality is a key driver of socio-cultural progress. The universalism of the creative personality is manifested in the ability to combine different types of activities, develop innovative ideas and influence society through art, science and education.